Among industries, the hotel and hospitality industry is one of the primary branches of revenue-generating channels. Hotel and hospitality companies have been operational for decades and sometimes a century. What keeps the hotel industry afloat is the interest people have in travel and tourism. However, just like other areas of revenue generation, the hotel industry also needs technical support to be functional for a long time. With the help of technology, the hotel industry can offer convenience and luxury to its customers. One of the best ways to start infusing technology into the hotel industry is by creating a hotel booking app.
A hotel booking app can help you connect with new customers and acquire them for business. The hotel booking app can help you market and sell rooms in your hotel without extensive mechanisms or campaigns. The hotel booking app has multiple uses and is a good investment. This article discusses how a hotel booking app can be developed for market launch. The hotel booking app-making process has many stages. The stages are as follows:
The first phase of the hotel booking app development process is strategy. When we talk about strategy, it focuses on creating a plan to systematically develop a new app. To create a strategy, the company has to focus on the key areas of development and research the market in which it will launch the app. The hotel booking app development strategy includes identifying the app users and target audience. The company has to research its competitors too to know if there is an edge to be claimed with the output of this project.
The strategy has to be further developed by chalking out the app goals that the company intends to achieve via the launch of the app. Apart from this, the development team has to also choose the mobile platform on which it wants to launch the app because according to that choice, the final tools and techniques need to be selected.
Once the strategy is set and the basic requirements and expectations are clear, the company has to analyze and plan how to execute the strategy. Once the analysis is complete and the roadmap for mobile app development is done, the team can get to planning and execution. This stage includes gathering the company’s skills and resources to create a new app.
The development team has to choose the tech stack it will use to develop the app and later on maintain it. In this stage, the app development team can also brainstorm to decide on a name for the final application output. The company must ensure that the name is not used or trademarked by any other app brand.
The development team must also focus on UI/UX front so that the app’s front end is developed well. If the UI/UX is complex, the company needs an advanced team of professionals on the front end. It is important to focus on proper UI/UX design so that the app engages customers and visitors and helps in better hotel room booking. An app with good UI/UX Design helps make a better impact with the target audience and increase revenue. UI/UX design helps in increasing the interactive nature of an app.
A majority of the app development process focuses on back-end development. Back-end development focuses on developing the overall framework of the app on which the front-end rests. The back-end development processes focus on creating the scaffold of software and server connections that make an app functional. The process is extensive, and the development team will complete it with time and achieve milestones in the roadmap.
Testing the app’s initial development cycle is the most crucial step before launch. This is because, without testing, the efficiency of an app cannot be estimated. The testing phase helps know the recurrent errors and issues that must be resolved before launch. The testing of an app helps in perfecting it for the launch. The development team has many testing tools and uses them to check the efficiency of the app.
There need to be many tests run on the app before it is launched. If and when the faults are detected, the company needs to eliminate the faults and enhance the performance of the entire software. The different types of testing that a development team has to run are UX testing, performance testing, functional testing etc. these tests examine every aspect of the beta app before launch. The hotel booking app must be tested for load and performance if it is designed for a wide base of users.
The final step of the app creation and launching in the market is deployment and support. The deployment process deals with the launch of the app in the market. The deployment process marks the entry of the app into the commercial sphere. Before deployment, the company must create a developer account on the android and apple app stores. This, in turn, helps launch the app on the chosen mobile platforms that the users can access.
On the other hand, the development team must be ready to extend support to the app after launch. The launch will precede support as with support help, the app’s performance is maintained. As the hotel booking app’s base will increase, so will the need to support it with fixes and enhancements. The support team also looks into necessary upgrades requested by the early users. After launch, the support team removes bugs that might surface in the app framework. Support is a must-have for a long-time successful app from the launch day. A hotel booking app will see fluctuations in load and functionality. To fix the load and functionality of the app and maintain it, the company needs a support team.
The hotel booking app development cost can be heavy because it has many aspects to develop. However, the return of investment on such apps is worth the shot.
Jatin Panchal is the Founder & Managing Director at Rlogical Techsoft Pvt. Ltd. For more than a decade, he has been fostering the organization's growth in the IT horizons. He has always bestowed personalized approaches on .NET, PHP, Flutter, and Full-Stack web development projects. From startups to large enterprises, he has empowered them to accomplish business goals. By delivering successful industry-driven solutions, he is encouraging the capability of AI, ML, blockchain, and IoT into custom websites and hybrid mobile applications.